In his 2006 book, The World is Flat, Thomas Freidman cites the many challenges globalization puts on corporate life: changing political realities, so- cial entrepreneurship and the effects of the internet. Because workers no longer need to be connected in the same physical office, competitive pressures on employees have dramatically increased. To keep their jobs, workers from the industrialized world must demonstrate their ability to be as productive as those from developing nations. Given the emphasis on lower cost structures in the developing world, employee productivity must continually improve for workers to retain employment.
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