Daniel Zrymiak (DZ): People have a particular message or impression they wish to communicate. Through blogging, they can establish and entrench a connection with their audience or community. Blogs provide additional flexibility to incorporate visuals and audio, and embed hyperlinks to extend the breadth and depth of the article's scope. People should write to initiate an interactive connection with readers on an interesting subject or idea. Mark Graban (MG): I started my blog in 2005 because I was frequently emailing articles about lean to colleagues. I realized I could post them on a blog, and people could pull information instead of having it pushed to them via email. I also realized I could reach a broader audience and use the blog as a way to meet new people in the lean world.
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机译：Daniel Zrymiak（DZ）：人们希望传达特定的信息或印象。通过博客，他们可以建立并巩固与受众或社区的联系。博客提供了更大的灵活性，可以合并视觉和音频，并嵌入超链接以扩展文章范围的广度和深度。人们应该撰写文章，与有趣的主题或思想的读者建立互动联系。 Mark Graban（MG）：我于2005年开始写博客，是因为我经常通过电子邮件将有关精益的文章发送给同事。我意识到我可以将它们发布在博客上，人们可以提取信息，而不必通过电子邮件将其推送给他们。我还意识到，我可以接触到更多的读者，并使用博客来结识精益世界中的新朋友。
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