When App-licable

摘要

Many brick-and-mortar stores-from small independents to national chains-are applying a new strategy to compete with online retailers: customized in-store apps. The self-contained software that can be downloaded to mobile devices such as phones and tablets is being used more to attract shoppers to stores' physical locations, improve the in-store customer experience, make customers feel more efficient on their shopping excursions and, of course, get them to spend more money.