BDZV trend study shows that publishers focus on digital

摘要

Germany's newspaper publishers concentrate on expanding their digital business. This is one of the core results of a study on trends in the newspaper industry in 2016 that has just been presented by the Federation of German Newspaper Publishers (BDZV) and consulting firm Schickler. According to the study, publishing houses have started to broaden their business base. In addition to expanding their traditional publishing business, both print and digital, many publishing houses focus on developing a number of new business fields, primarily in the areas of e-commerce and logistics. Two thirds of the German publishing houses plan to develop new, target group-specific products in 2016 that have a strong link to their brand. This above all includes digital products for younger target groups.