IPSOS study: Most consumers prefer paper packaging

摘要

Nine out of ten consumers prefer products packed in paper instead of plastics or other materials. This is one of the results of a survey undertaken by IPSOS, the second-largest market research company in the world with headquarters in France. The survey revealed that 93% of the respondents preferred paper for its environmental compatibility, while 87% said they came out in favour of paper for practical reasons. 6,500 people from seven European countries took part in the survey, 48% of them were men and 52% women.