The 2020 consumer trend research undertaken by paper and packaging group Mondi and Karmasin Research & Identity dealt with online shopping behaviourand packaging requirements in Germany, Austria, Poland, Romania and the Czech Republic. The global coronavirus pandemic has further accelerated online trading, the study reveals. Almost half (45 per cent) of the respondents in the five countries surveyed did more online shopping than before the Covid-19 pandemic, and a large majority (86 per cent) said they planned to continue to shop via the internet. The trend towards sustainable packaging was also an important issue last year. The most important criteria for consumers are sufficient protection of the goods ordered, environmentally friendly packaging material and easy disposal. 57 per cent of the respondents confirmed they were willing to pay more if the goods ordered online met these requirements.
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