Sports Capitalism: The Foreign Business of American Professional Leagues

摘要

Frank P. Jozsa Jr is an Associate Professor of Economics and Business Administration at Pfeiffer University where he teaches in the graduate studies program. He has written extensively on issues of sports business and economics and is co-author of Relocating Teams and Expanding Leagues in Professional Sports, and author of, American Sports Empire.rnSports Capitalism presents the marketing and associated strategies that the five major professional leagues in America (i.e. Major League Baseball, the National Football League, the National Basketball Association, the National Hockey League, and Major League Soccer) use to internationally position themselves. Marketing campaigns, grassroots activities, television programming, broadcasting alliances, events, relationships, overseas recruitments and other investments and ventures are just some of the global business strategies that Jozsa describes and analyses to illustrate the ever-changing environment these leagues operate in. Hence, the purpose of the book is to provide a study guide to the emergence and growth of the American professional sports leagues and how they have developed and expanded as global business organizations.