New season, new strategies

摘要

Many tourist railroads operate during about half the year, but that doesn't mean there's a lot of down time. Most tourist road officials spend the off-season mulling ways to improve and market service — or deciding whether to continue operations. In November, Montana Rockies Rail Tours announced it will suspend Montana Daylight tour train operations for the 2005 season. The road needs to "step back and re-examine our strategy," says President and Chief Executive Officer Marcia Pilgeram. Rising fuel and insurance costs took a toll on the railroad. During the hiatus, officials plan to seek additional marketing opportunities and develop new partnerships.