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Scarcity, exclusivity add marketing edge

机译:稀缺性,排他性增加了营销优势

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摘要

Imagine this: You've been looking in the classified ads for a used car. More specifically, you're after a 1996 Ford Explorer. After months of looking, you notice one that might fit your needs. So you call the number listed in the ad. After listening to the owner's description of the vehicle, you're convinced it's the right one for you. You make an arrangement to test-drive it Saturday afternoon, and when you spot the shiny Explorer parked in its owner's driveway, it looks perfect.
机译:想象一下:您一直在寻找二手车的分类广告。更具体地说,您追求的是1996年的福特Explorer。经过几个月的寻找,您会发现一种可能符合您需求的产品。因此,您拨打广告中列出的电话号码。听完车主对车辆的描述后,您确信这是适合您的车辆。您需要安排在周六下午进行试驾,当发现发亮的探险者车停在其所有者的车道上时,它看起来很完美。

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