Dr Finlay's casebook

摘要

Who wants to be a millionaire? You don't. Not if you want to break into the medical instrumentation market. "It is not an area in which to get rich quick," quips Dr Patrick Finlay. A pointed observation from someone who has set up a medical robotics company, Armstrong Healthcare, and turned it from an idea into possibly the leading company in its field in the world. But it has not been easy. Finlay's experience offers an invaluable insight into how the market works. He shows how, against seemingly impossible odds, some companies can make it in probably one of the toughest markets in the world.