SURVIVING THE GREAT RECESSION has become part of a home builder's resume to show that its team can run in the marathon. Add the ability to pivot and thrive during a pandemic and you'll see the dominant talent exhibited by this year's class of rising stars in Pro Builder's Forty Under 40. Among the Class of 2021's accomplishments is the generation of record sales volume through all-virtual home shopping experiences, doubling leads by creating and growing online sales teams, building a digital platform that targets buyer groups, and training staff on how to engage prospects during the buying journey. Another trait shared by honorees is the ability to pull themselves up by their bootstraps. For example, starting in the industry with no home-selling experience and rising to be a top producer, division manager, or even developing and leading the training regimen for new salespeople. Or launching a company with small carpentry jobs because there were no big-project prospects at the time and growing to become one of their markets' leading custom home builders. How about the company VP who started as a new-home technician after graduating high school, or the project director who worked his way up through the ranks from entry-level draftsman.
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