Your Next, Best Sales Tool: the Marketing Technologist

摘要

The last newly created position in new-home sales and marketing occurred when the internet changed consumer behavior in the 2000s. Home builders created the online sales counselor (OSC) role and-according to Do You Convert's own data-last year was the first year in which the majority (51%) of new-home sales filtered through an OSC position. Our industry has celebrated its role in navigating the pandemic, but another challenge is brewing for home builders that requires similarly creative thinking: artificial intelligence (Al).