IT'S 2020. ARE YOU READY FOR THIS?

摘要

As we say goodbye to a decade and enter a new one, the world continues to evolve in a multitude of ways that affect consumers, homes, and communities. In the year and decade ahead, we will see disruptions in how we live, the way homes are designed and built, as well as the reinterpretation of what community means. These changes will be the result of a shifting economic, work, and lifestyle scenario that is enhanced by new technologies. To quote philosopher Alan Watts, "The only way to make sense out of change is to plunge into it, move with it, and join the dance." The question is not whether our environments are transforming, but rather, whether we have the agility in planning to anticipate and react to those changes. Evolution starts with the consumer, and we're entering a time in which there are six unique and influential generations in the market, presenting both a challenge and an opportunity for housing.