Study of Innovation Demand as a Tool for Marketing of Innovations The Example of Kuzbass Technology Park

摘要

The author uses the example of Kuzbass Technology Park, to show that a clear statement of goals and objectives is needed for successful implementation of the government program for creating technology parks in Russia. The article analyzes various aspects of the study of innovation demand and the sectoral structure of the technology park's innovation projects. The author presents his view of the reasons for the low efficiency of the program to create technology parks in Russia.