trf you can to measure your online footprint. You likely have a few email addresses, a Facebook account, maybe a website, a Tumblr or two, a Twitter feed, and a Linkedln profile, even though you dorl't remember creating it and you've only logged on to respond to requests frorri people you've never heard of. You also probably have a business card. No matter how much of ourselves we incarnate in ones and zeros, few of us seem willing to dispense with this relic of the offline world. "Almost every piece of printing I knew and loved can be replaced by something digital today," says Michael Bierut, a partner at Pentagram. "Corporate brochures and annual reports: online. Letterheads and envelope sets: email. Magazines and books: iPads. However, sooner or later, you still need to meet someone face-to-face, and at that moment, it's nice to have a business card."
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