The Mutant Monsters

摘要

Pickup trucks far outsell cars. suvs are still hotter than the asphalt at Daytona. Many of Lincoln and Cadillac's current customers also own another automaker's truck. If you're one of these companies' top executives, how can you not decide to start building pickup trucks? There are 30,000 reasons not to, of course―that's the dollar premium these companies charge over a conventional truck for either the Lincoln Blackwood or Cadillac Escalade EXT. But three years ago, the economy purring, it all made sense. Both companies wanted to make a statement. And in the Navigator and the Chevy Avalanche, both could borrow talent from the home team. There was no way to know that come 2002, 50 grand would seem a bit pricey for a spit-shined crew cab with a small, covered bed out back.