Akamai Edge 2017: Akamai's growth strategy centers on analytics, managed services, and cloud

摘要

Ovum's 2016/17 ICT Enterprise Insights survey revealed that the top three business priorities for almost half of streaming TV and video service providers worldwide are to enable uninterrupted peaktime user engagement, improve operational efficiencies, and secure new revenue streams. Increased competition and a maturing streaming TV and video landscape are pushing these enterprises toward cost-effective infrastructure services, converged data management, and improved UX/UI. Akamai has been at the forefront of adapting to these changing business needs by focusing on platform economics, Common Media Application Format (CMAF), and managed services offerings (Broadcast Operations Control Center [BOCC] and Security Operations Control Center [SOCC]), and pushing the edge of the network closer to the home. At Akamai Edge in Las Vegas in October 2017, the company announced plans to further strengthen its value proposition to build growth and differentiation around analytics, managed services, and public cloud partnerships in 2018. Akamai aims to provide a unified and secure lifetime customer engagement model for new-age media enterprises and to help them achieve economies of scale across their media distribution workflow.