Cord-cutting hits hard - but not everywhere

摘要

Omdia’s global data shows that, in net terms, the world lost a little over eight million traditional pay-TV subscriptions in 2020, with the total falling from 1.073 billion at end-2019 to 1.065 billion at end-2020. In a pandemic-hit year that greatly assisted online video growth, some may find the relatively small scale of those losses - just a 0.7% decline - somewhat surprising. Of course, the global picture encompasses a vast array of differing situations that are playing out at a country level. Most starkly illustrating this, the two ends of the spectrum saw the US pay-TV market decline by more than 5.8 million subscriptions during 2020, while total subscriptions in India increased by almost 3 million in the year.