COVID-19 brings more users to social media

摘要

The COVID-19 pandemic had a major impact on social media firms in the first half of 2020. Usage increased while big advertisers reduced spending to protect against market uncertainties. With populations around the world in lockdown, advertising spend slowed significantly. It did not matter how much more people were using social media or how engaged they were, those eyeballs were preoccupied with COVID-19.