DATA CONSTANTLY IN TRANSIT, DIFFICULT TO UNDERSTAND ITS PATH

摘要

Genefa: Digital transformation is not new. It's been around for a long time. Now, it's just got that extra focus. When it comes to digital transformation, you need to look at both above the line and below the line mandates. Above the line is how you can use digital in order to create new revenue streams, new ways to interact or approach with your customers and engage with them. Below the line is how to essentially run the business to be as effective and efficient as possible. But it's ongoing. Digital transformation is not a one and done thing. You have to run your business while transforming. You're always going to have to do both. I think the biggest challenge that enterprises have face is when it comes to digital transformation is: Knowing where to start, knowing where to do it and how to take a practical approach. There are many forms of it: You can transform your engagement with the customer. You can transform your IT services. You can digitise your processes.There's the scalability issue too. We see varying levels of maturity when it comes to digital transformation. I think you've seen Europe having a more efficiency and effectiveness on the processes. In Asia Pacific, you've got smart cities initiatives like Digital India.