We were all astonished to see a newspaper with moving pictures in Harry potter movies. But that was pure magic. Technology in our hands today is capable of reproducing some of that 'magic'. In September 2009 the first ever video ad appeared in a paper magazine (Entertainment Weekly) in US. This ad was similar to a song greeting that we all know very well only that this time, instead of music a video clip is displayed in a small integrated liquid crystal screen with a 320×240 resolution. The chip used in this video player is capable of storing footage of about 40 minutes with the capability of recharging batteries via mini USB. Though a costly proposition, it is still a great way of advertising the product amid cut throat competition.
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