Project CONNECT

摘要

Sterlite Technologies, a provider of transmission solutions, has aglobalreachspanning across 70 countries. About 30% of company's net revenue being from international sales, the whole business is segregated into various business units. Before implementation of this project, all these units with disparate business objectives lacked alignment. There was no formal transaction system available to support the marketing team and the customers who wanted to retrieve order status or register complaints. Their old SAP system lacked CRM abilities and manual emails were used for all customer interactions.