CRM Implementation

摘要

As we all know ERP and CRM packages are being used extensively for better management of information in an organization. Machwan Communication and Research had already implemented Microsoft Dynamics, but the challenge they were facing was to provide quick and updated information to their clients. Their relationship management campaigns required regular interaction with customers of clients and quick responses had to be offered to the customers. Initially they would take the query from the customer and get in touch with the client for resolution through mails. Sometimes the client would be busy on other activities and resolution would take time. Also they needed to keep their clients updated on the progress of the campaign.