For a UK-based organisation that started operations in India just an year back, the challenge to understand the price-sensitive Indian consumer and get a strong foothold in the highly sought-after Indian market required meticulous planning. To give the company a head start, the management decided to adopt a strong and robust IT foundation to streamline operations and business processes. GFB began operations in India last year by setting up a beverages plant at Manesar, with Fruitchill being the first product to be launched. As the market for the product grew, an ERP implementation became indispensable.
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