Tiding the ARPU Worry with Bl

摘要

With the telecom industry in India going through turbulent times and diminishing revenues, operators are looking at ways to improve their profitability and ARPU now. And with the regulatory bodies imposing stringent measures it is becoming more difficult for them to promote Value Added Services. Customers presently find usage adoption of VAS service difficult as finding the relevant content is a constant issue. Today, with the advent of bulk SMS, customers are bombarded with numerous SMSs, most of them being irrelevant. All these issues keep adding to the woes of the customer resulting in a high dissatisfaction level and in turn increase the churn and decrease the stickiness.