INDIAFIRST LIFE INSURANCE COMPANY

摘要

The Problem: The need for the company was to increase financial literacy by bringing transparency in product information, simplifying insurance and reducing fear thereby encouraging people to take their own decisions. The Solution: IndiaFirst Life hence wanted to launch 'LifeStore' - a complete Do-It-Yourself online store for understanding and buying insurance. This unique initiative by IndiaFirst Life is a step towards empowering customers and taking insurance benefits literally to their homes. Life-Store aims to help customers transact their insurance requirements on the back of au- thentic information, online advice, services and realistic expectations.