BUSINESS NEWS

摘要

According to research firm AM Partners, the Indian SMB market is one of the toughest in the world as the market size is huge and spans across the diversity of the country. Diversity in businesses, cultures, challenges faced and so on. And beyond some of the basic trends, there are no fixed patterns on how an SMB thinks and buys, making it a very difficult terrain to operate. The number of business organizations in India is huge, and AMI classifies around 4.15 million separate entities in the Indian landscape. Of these, around 4,660 are considered large businesses which are already on the radar of most IT vendors; these are organizations with more than 1,000 employees. AMI says there exist around