Your Twitter fans are screaming for blood. Your brand page is getting spammed on Facebook. Online forums seem to be full of negative reviews for your product. You can't figure out what to do with Linkedln. It all looked so easy in the beginning. Relax, all is not lost! Whether your business is big or small you need to develop a philosophy and a strategy for your presence on social media and in the online space given the increasing number of people browsing for products and services online. There are a set of tenets by which your business should live by online to create maximum impact and engage with your customers and followers effectively. These are common sense for the most part - but not always easy to follow!
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