Indian SME vs. Global SME

摘要

SMEs CSmall and Medium Enterprises) have been at the forefront of the IT industry's interest world-wide for over 2 decades. There is even greater interest in this segment in emerging markets, where the massive scale of SMEs remains an elusive source of monetization. Strangely, despite the intensity of interest, it remains a segment which continuously defies consistent definition. Like the proverbial elephant, the person you talk to gives you one narrow viewpoint of a narrow sub-set of this marketplace. The sheer diversity and size prevents people from getting their hands around it, and it variously gets represented as the trunk, the tail, the ears, the legs, the body - and each definition seems contradictory to the other.