Facebook-like Enterprise Social Network Interface Means 'Double' the Ideas

摘要

Since their business is creativity-dependent, they wanted to create a pool of infectious ideas to further business. Taking a leaf from social media, they wanted to use employee creativity, to develop ideas, get people to play with them, participate in and pass them on. They did have a corporate portal as part of their cotiaboration environment but somehow it failed, primarily on account of non-intuitive user experience and inability to manage "unstructured" data, even though the employees are young, tech savvy and addicted to Web 2.0 technologies - blogs, wikis, chats, face book, etc. So, the company realised that they need to provide a Facebook like user experience for employees to use and interact with. On top of this they wanted their ideas to be captured, collaborated and stored in a central repository.