'Search' 2014: Content & Authority Will Lead Your Web Optimization Mantras

摘要

Google search gets a major refresh in their incessant efforts to make googling even more conversational for users to arrive at documents on the web easier. Ever since Google embarked on their semantic web move, search marketers and webmasters have been jostling to ensure their search engine result page ranking intact. While SEO is now more about credibility and trustworthiness and less of a technical thing, the onus now shifts to the 'content'. The authority of your web content will define its search friendlilness and not keyphrases. Because Google's ultimate goal is to help users find documents on the web that best match their criteria. And to ensure this, there is also Google Penalty which downscales a webpage's visibility if it does not conform to the set standards.