A Bottom-Up Approach to Technology Adoption

摘要

Consumer market technologies are influencing enterprise market technologies which brings with it a lot of sweat on the brows of CIOs Consumerization is a trend wherein IT technologies first emerge in the consumer market and then spread to business organizations. Contrary to the existing norm, this can be considered as a major shift in both organizational and consumer behavior. Products and offerings have become easy to use. These effects are considered to be a major driver in redefining the relationship between the employees and the IT organization. Companies and government organizations are forced to rethink the way they manage IT services & equipment. With consumerization, employees expect IT needs to be met quickly.