ORGANISATIONS HESITANT TO USE ARTIFICIAL INTELLIGENCE

摘要

The study revealed consumers are confused about what artificial intelligence (Al) really does, resulting in misplaced fears that inhibit them from embracing Al-based technology. However, these fears are often eased once they gain first hand Al experience - which ironically many enjoy today without even realizing it. In a survey of 6,000 customers in six countries, consumers appear hesitant to fully embrace Al devices and services. Only one in three (36 percent) are comfortable with businesses using Al to engage with them - even if this typically results in a better customer experience. Almost three quarters (72 percent) express some sort of fear about Al, with one quarter (24 percent) of respondents even worried about robots taking over the world.