APPLE'S NEW IPHONE X PROPOSITION: CONFUSING, YET COMPELLING

摘要

Apple announced its 2018 lineup of smartphones— the iPhone XS Max, iPhone XS and the iPhone XR. All three iPhones retain the essential design and marquee features of last year's iPhone X, including all-screen and a notch. The key takeaway from Apple's new iPhones is Apple's continued dominance when it comes to "industry first" technological innovations.