Emerging artists who embody the independent spirit that is the touchstone of Proximo Spirits' 1800 Tequila brand are now featured on nine limited-edition bottles of the premium spirit. The Essential Artists campaign is a "unique mix of palette and palate," says Proximo senior marketing manager Michelle Sanders. "By identifying specific artists from around the U.S. and Mexico who embody 1800 Tequila's brand essence, we've been able to bring the core of our brand to life in a way that's entertaining, fresh, and inspiring to consumers, and empowering to the artists themselves."
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