Reining in the rogues

摘要

With the exception of an infectiously joyous masterpiece known as "Where the Hell is Matt," I'm no fan of YouTube. Why do so many people think anyone cares about the stuff that shows up in all those grainy, user-generated video clips? But recent research into the subject of packaging's role in brand protection and anti-counterfeiting led me to a YouTube offering I'd highly recommend. Called "The genuine danger of counterfeit medicines," it was commissioned by EFPIA, the European Federation of Pharmaceutical Industries and Associations. It's a serious examination of an increasingly serious problem.