Carton sells the trust in protection software

摘要

One way to position a software-protection brand for success is presenting it as a trusted "friend" for moms and dads who want to keep their family safe on their home computer. Packaging, says Eric Zeitoun, president at Dragon Rouge , a branding and design consultancy, is a natural for conveying that message where it is most effective-as the consumer makes his or her product selection.rnDecorated cartons for Safekeeper accomplish that by reassuring that the computer software inside the carton will protect their children from online predators as they navigate MySpace.com and other Web-based interactive sites.