Kellogg's UK Rolls Out Cereals Inclusive of the Blind and Partially Sighted

摘要

In another recent instance of brands designing more inclusive packaging, Kellogg's UK announced that following a successful trial, new "world-first technology" will be permanently added to all its Europe-bound cereal boxes in 2022 to make them accessible to blind and partially sighted people. Important information on food packaging, such as allergen details, can often be printed in typeface that's difficult or impossible for blind or partially sighted people to access. The new boxes will allow these people to use a smartphone to easily detect a unique on-pack code and playback labelling information-by audio-to the shopper with sight loss.