Snaek brand nets turned on its side

摘要

New Lay's Cracker Crisps and Cheetos Cracker Trax baked snack crackers are taking the traditional Frito-Lay snack experience and turning it on its side-literally. Three Lay's varieties and two "Dangerously Cheesy" Cheetos-flavored baked snack cracker products were launched in February to provide consumers with a nutritious snack option-the crackers have zero trans fat per serving-"all while delivering the great taste of Lay's," relates Frito-Lay spokesperson Deanna McKinley.