Packaging-get beyond the box first!

摘要

For packaging to have a seat at the executive dinner table, it has to grow up. For packaging to be taken seriously as a business function and not just a function, it has to breathe outside the box. Indeed, for packaging to mature as a function it must think beyond cartons and pallets.rnWe live in a borderless world with constantly changing business rules. The competitive landscape is fiercely global. Every company must now wrestle with four inescapable realities: Mass customization, decreasing customer loyalty, short product lifecycles, and an ever increasing pressure to produce more with less. The need for continuous innovation, efficient supply chains, and fast time-to-revenue has never been greater. Every industry is in transition trying to re-adapt to these four forces.