Sylvania's enlightened redesign

摘要

All revved up and ready to go. That's the outlook for a major redesign for Osram Sylvania when it unveiled a new product packaging design at the Automotive Aftermarket Products Expo in October for all Sylvania products sold at retail, which number 270 different items. The customer-friendly packaging redesign strengthens the Sylvania brand, particularly in the competitive automotive aftermarket sector. The company's automotive lighting offices are in Hillsboro, NH.rnThe packaging redesign, which includes five tiers of products from standard to SilverStar Ultra for products from headlights to auxiliary bulbs, represents the brand's first major graphics change in nearly a decade. Plans were to ship the new packages in three phases to customers starting in January.