Emerging Brand Debuts First 100% Recyclable Ice Cream Carton

摘要

Sacred Serve, a four-year-old company producing handcrafted, plant-based gelato, is on a mission to prove that "all food can, and should, be more healing than harmful to both our bodies as well as the planet." As part of its credo to protect Mother Nature, the company is extremely conscious of the environmental impact of the packaging it uses as well. In February, Sacred Serve became the first to offer a 100%-recyclable, plastic-free ice cream carton that is also biodegradable and compostable. The new packaging is a more sustainable version of the unique carton style the Chicago-based company has used since launching its vegan gelato line. Sacred Serve founder and CEO Kailey Donewald describes the paper-based package as a "cross between a noodle-box top and a traditional ice cream tub bottom, with an integrated one-piece closure style." The unusual style was chosen, she explains, to mirror the distinctiveness of the company's product versus other plant-based frozen treats on the market.