5 EMERGING TRENDS IN E-COMMERCE PACKAGE DESIGN

摘要

While e-commerce was already well established before the pandemic, 2020 certainly prompted widescale changes in online shopping behavior that appear permanent. As retailers fought to continue operating after closing their physical stores, we also saw unprecedented e-commerce adoption as both business owners and consumers worked to keep up with this new retail reality. This was brave new territory for many small businesses that, among many other things, now had to consider how they could continue making meaningful connections with their customers in a socially distanced world. Suddenly, the box in the mail became the only chance for brands to have a physical interaction with buyers-and this has had an interesting effect on packaging design!