P&G uses packaging as part of social sustainability program

摘要

"Wash Away," a national television advertisement from Procter & Gamble, illustrates how the company is using its Dawn dishwashing liquid product and packaging in a cause campaign to save wildlife. P&G's "1 bottle = S1" tagline helps simplify the program for consumers, while adorable wildlife photography on package labels draws shoppers in the dish detergent aisle to the product.