P&G's Prilosec OTC packaging addresses consumer needs, sustainability

摘要

Procter & Gamble's John Eadicicco refers to customers as "the boss." So when some consumers provided feedback that it was challenging to open the company's Prilosec OTC peel-push primary pack, P&G responded with a push-through pack that provides easier opening, as well as economic and sustainability benefits-all without tradeoffs in safety and efficacy.rnIntroduced last year, the redesigned pack replaced the packaging used for Prilosec OTC since 2003 when the U.S. Food and Drug Administration approved its switch from a prescription-only to an over-the-counter drug. (Prilosec is sold as a prescription-only drug outside of the U.S.)