Inspired leadership and the power of innovation

摘要

Now is not the time to innovate. Innovation involves risk, and doing anything even remotely risky is unwise in times of economic uncertainty.rnIf this describes your view on innovating during a recession, I can think of a few people who would heartily disagree. One of them is Carl Byrne, president of Byrne Dairy of Syracuse, NY. Recently, Byrne learned of a new technology for refrigerated Extended Shelf Life (ESL) dairy products that was more efficient, more economical, and more environmentally friendly because it uses vaporized hydrogen peroxide to sterilize PET preforms instead of washing and rinsing blown bottles with water. So he signed up to be the first in North America to commercialize this novel concept. Called Predis, it was developed by Sidel.