P&G employs sustainability in Prilosec package redesign

摘要

Consumer-led innovation and sustainability are imperative to everything we do at P&G. Prilosec was in a seven-count blister-card format with a peel/push child-resistant feature. Prilosec is a course of treatment for 14 days. We have a 14-, 28-, and 42-count pack. Each carton pack contained two, four, or six blisters. One blister card format was used for all package sizes. The blister-card redesign includes all 14 tablets on the same size card as the seven-count version, reducing packaging materials by 50%.