Corona says it is the first global brand to leverage technology and processes three years in development by AB InBev's Global Innovation and Technology Center (GITEC). This new technology gives the essential beer ingredient new life as a sustainable packaging solution. The new packaging will launch with an initial 10,000 six packs rolling out as a pilot in Colombia, followed by Argentina later in 2021 as Corona looks to scale the new solution globally. Felipe Ambra, Global Vice President of Marketing, Corona, says "Starting with our own packaging, we assessed where we could make changes within our production and supply chains to make a real difference. We are proud to announce this first step in reinventing the future of packaging for our industry." Barley straw, a leftover from farmers' harvests, is used in a unique pulping process built to handle its relative fragility. Combined with 100% recycled wood fibers, this process creates a paper board to produce new packaging that is as strong and durable as a regular six pack, but better for the planet.
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