The aluminum can shortage brought on by supply chain issues and a change in buying patterns due to COVID-19 has affected product offerings and time-to-market, particularly in the beverage industry. Some large manufacturers have had to discontinue lesser-performing products to ensure the availability of packaging for top performers, while smaller companies have been hit hardest by the shortage. One craft brewer in Minnesota, Surly Brewing Co., has resorted to reusing discontinued cans by rewrapping and filling with product. According to "Quenching North America's Thirst for Cans," by Rabobank, demand will continue to grow, and there will continue to be a need for investment to increase supply.
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