Masstige Hair Care Brand Moves to Aluminum for Full Line

摘要

If Brooklyn, N.Y.-based Eva NYC had any doubts about making a switch from plastic to aluminum packaging for its full line of masstige hair care products, the 100% spike in orders in just the first two weeks of the new packaging's launch must have reassured the company of the wisdom of its decision. Introduced in February 2021, the new packaging includes several sizes of a custom-shaped aluminum bottle, decorated with vibrant, shiny pastel graphics in billowing, abstract patterns. Topped with a range of matching pastel plastic caps, dispensing fitments, and trigger sprayers, the cans make a bright and spirited statement. "Eva NYC is a brand of beauty lovers based in Brooklyn with wild imaginations and an obsession with hair," says company Brand Vice President Jane Moran."We make products and tools with powerful ingredients and innovative technologies that deliver seriously proven results."